How to Make Your Online Shop Mobile-Ready

The numbers are out from Black Friday and the results may surprise you. Adobe recently released their data for online shopping for the 2016 season. While a staggering $5.27 billion was spent online even more astonishing was how much mobile revenue had increased over last year. This Black Friday became the first day in retail history that mobile sales surpassed 1 billion dollars. In fact, $1.2 billion was spent on smartphones and tablets, a 33 percent growth year over year.

The Adobe results prove once and for all how important a mobile-friendly website design is to an overall marketing strategy. Businesses need to invest time and money into their mobile campaign if they want to remain competitive in their unique market. Here are some ways to make your online shop more mobile-ready.

  1. Functional Design
    Customers expect online sites to be just as functional and speedy on their mobile devices as they are on their laptops. Remove sidebars, reduce the amount of Flash elements and optimize for fast loading times to give them the experience they expect.
  2. Easy Navigation
    Few things are more frustrating than trying to tap endless information on a tiny mobile keyboard. Your mobile website needs to be simple to navigate. Use smart buttons and drop-down menus to make your online forms easier to fill out.
  3. Avoid the Zoom
    Visitors shouldn\’t have to zoom-in to see your content. Your site needs to legible on smaller mobile device screens. Make sure your site is designed for mobile devices so people don\’t have to pinch and zoom when shopping.

With more people than ever shopping on their smartphones and tablets, it\’s important you take time to consider how a mobile strategy fits in with our online shop. For assistance in getting your website mobile-ready, contact our team at Grand Marketing Solutions. We provide a full-service approach to website design and management. As one of the foremost marketing firms in the Chicagoland area, we have helped countless clients with their online shop designs.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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