Are You Making the Most Out of Your Customer Testimonials?

Customer testimonials can be one of the most powerful marketing tools you have. And better yet – they are free! When people have good things to say about your business, you want to shout it from the rooftops.

But far too often we under-utilize these precious commodities. In an age when everyone is beyond busy, a client that takes the time to write a recommendation should be appreciated. Don’t let their kindness go to waste. Make the best use of their testimonial.

Here are four ways to make better use of your customer testimonials:

• Use customer testimonials on your website home page. Have them scroll through or automatically switch every couple seconds. Make sure to incorporate recommendations that touch on a variety of products or services.
• Add them to pamphlets or catalogs. A page titled “What Our Customers have to say” is a great way to showcase many at once. They can also provide a personal touch to a common marketing tool such as printed material.
• Use recommendations which are specific. Testimonials that detail the strengths of your product or the quality of your work are always best. Put your most impactful writings front and center.
• Include them in social media posts. With a little creativity, it can be easy to tie in testimonials to your daily social media posts. You could even use a clever hashtag to promote sharing while reaching a larger audience.

How to Get More Customer Testimonials

Are you lacking in the recommendation department? If so, there are some easy ways to get more testimonials. The first and simplest way is to ask for them. Sending a mailer after your service visit, or using an email service to do a follow-up are both great ways to encourage feedback. You can also use social media to ask for opinions even using a clever campaign to make it more engaging. Don’t forget to dedicate time to keeping your testimonials fresh and current.

Struggling to make the best use of your customer testimonials? If so, consider asking an expert for help. Grand Marketing Solutions is a marketing firm with experience helping companies manage their client feedback. We can assist you in finding creative and effective ways to make the best use one of your greatest assets – your good name.

Contact us for more information or to schedule a consultation.

by Katie Zurawski