Are You Making the Most Out of Your Customer Testimonials?

Customer testimonials can be one of the most powerful marketing tools you have. And better yet – they are free! When people have good things to say about your business, you want to shout it from the rooftops.

But far too often we under-utilize these precious commodities. In an age when everyone is beyond busy, a client that takes the time to write a recommendation should be appreciated. Don’t let their kindness go to waste. Make the best use of their testimonial.

Here are four ways to make better use of your customer testimonials:

  • Use customer testimonials on your website home page. Have them scroll through or automatically switch every couple seconds. Make sure to incorporate recommendations that touch on a variety of products or services.
  • Add them to pamphlets or catalogs. A page titled “What Our Customers have to say” is a great way to showcase many at once. They can also provide a personal touch to a common marketing tool such as printed material.
  • Use recommendations which are specific. Testimonials that detail the strengths of your product or the quality of your work are always best. Put your most impactful writings front and center.
  • Include them in social media posts. With a little creativity, it can be easy to tie in testimonials to your daily social media posts. You could even use a clever hashtag to promote sharing while reaching a larger audience.

How to Get More Customer Testimonials

Are you lacking in the recommendation department? If so, there are some easy ways to get more testimonials. The first and simplest way is to ask for them. Sending a mailer after your service visit, or using an email service to do a follow-up are both great ways to encourage feedback. You can also use social media to ask for opinions even using a clever campaign to make it more engaging. Don’t forget to dedicate time to keeping your testimonials fresh and current.

Struggling to make the best use of your customer testimonials? If so, consider asking an expert for help. Grand Marketing Solutions is a marketing firm with experience helping companies manage their client feedback. We can assist you in finding creative and effective ways to make the best use one of your greatest assets – your good name.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
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    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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