How to Market to Customers NOT on Facebook

With 1.71 billion active users monthly, Facebook is arguably the most popular social media site on the planet. From tweens to grandmas to pets, it seems like everyone is posting and liking on the largest network anywhere online.

But, believe it or not, many people choose NOT to engage on Facebook. Some see it as a waste of time. Others want to avoid the work of having to check their Facebook feed. And then there are those that just aren’t interested in joining. When we base our online marketing strategies solely on one platform, such as Facebook, we risk alienating those not using it.

It is important to have a more well-balanced approach to our online programs. We must keep in mind those that can’t be found through Facebook.

Here are some ways to reach those customers NOT on Facebook:

Reach them through snail mail. Flyers and promotional mailers can still be useful to businesses of all sizes. Do your research first to know who and where to send them for the best bang for your buck.
Attend or sponsor local events to further your community reach. This is an especially effective solution for small businesses with a more localized consumer-base.
Send out email newsletters. While you might not be able to reach everyone on social media, most people use email. Newsletters are a great, low-cost way to get out your message to a wide range of customers.
Make sure your promotional materials stand out. Catalogs, business cards, and pamphlets help to inform your customers on the products you offer. They also offer a way for you to educate those not on social media. Make sure they stand out by partnering with a professional partner to design and produce your materials.

When crafting your marketing campaign, it is important to consider all the avenues available to reach your customers. A good marketing firm knows that a successful program goes beyond just Facebook and other social media sites. Grand Marketing Solutions is committed to providing each of our clients a comprehensive approach to their advertising needs. We go beyond the generic to offer every partner a customized marketing solution!

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We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

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How to Market to Customers NOT on Facebook

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