With 1.71 billion active users monthly, Facebook is arguably the most popular social media site on the planet. From tweens to grandmas to pets, it seems like everyone is posting and liking on the largest network anywhere online.
But, believe it or not, many people choose NOT to engage on Facebook. Some see it as a waste of time. Others want to avoid the work of having to check their Facebook feed. And then there are those that just aren’t interested in joining. When we base our online marketing strategies solely on one platform, such as Facebook, we risk alienating those not using it.
It is important to have a more well-balanced approach to our online programs. We must keep in mind those that can’t be found through Facebook.
Here are some ways to reach those customers NOT on Facebook:
When crafting your marketing campaign, it is important to consider all the avenues available to reach your customers. A good marketing firm knows that a successful program goes beyond just Facebook and other social media sites. Grand Marketing Solutions is committed to providing each of our clients a comprehensive approach to their advertising needs. We go beyond the generic to offer every partner a customized marketing solution!