Marketing Strategies for Mobile Moments

The world in which we work and play is becoming increasingly faster each and every day. With our mobile device in hand, we can now be armed to handle any situation at a moment’s notice while still being able to drink our latte. Our smartphones are no longer just a tool used to call others; they are our virtual worlds on the go. To help us navigate our crazy days, we rely on them to solve our everyday problems. We reach for them hundreds of times throughout the day in what the industry has started to call mobile moments. These mini-sessions include checking in on Facebook, replying to an email and searching the internet for a gift we forgot to purchase. What these moments also provide is a way for companies to connect with their target audience in a more meaningful way.

For businesses to take advantage of these mobile moments, they need to keep their customer’s needs in mind. For most people, they only are looking for one thing – a fast answer to their current problem. To be successful, marketers need to focus their efforts on how to accomplish this singular task. First, it is important that the site appears near the top of the search results. Consumers aren’t going to scroll through pages and pages of results. They are going to take a bet on the first couple listed. Secondly, the site needs to be quickly accessible. This is where mobile-responsiveness design comes into play. How fast visitors can navigate a site and find what they need is critical. Lastly, businesses should focus on leaving a memorable experience without being pushy. When working to accomplish a task, consumers don’t want to be inundated with pop-ups and other forms of advertising. Simply offer users a great experience from start to finish and they are more likely to visit your site again.

Taking advantage of the consumer’s mobile moments is important for any businesses of any size. By offering a great mobile experience and keeping the consumer’s perspective in mind, companies are now able to reach more people than ever before. Partner with the team at Grand Marketing Solutions to offer the experience your audience is looking for. From mobile-responsive web design to search engine optimization, we have the services needed to make your mobile moments with the customer unforgettable.

Contact us for more information or to schedule a consultation

by Katie Zurawski

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

847.615.8200

Categories

Marketing Strategies for Mobile Moments

What People Say

Contact Us

We would love to hear from you

How you can find us

Feel free to connect with us