Marketing To The Middle Class

The past five years have been a struggle for many working-class Americans, especially for those that fall into the middle class income level. In fact, according to a recent CNN Money article, most Americans (except those in the richest 1%) have seen just a 0.4% increase in income from 2009 to 2012. With less spending money in our customers’ pockets, how can we market to and earn sales from this struggling segment of society? While it may not be easy, both small and large businesses can develop strategies to win over their customers.

middleclass

Here are some tips to marketing to the middle class:

Consumers will pay extra for value – As a middle-classer myself, I would rather pay slightly more for a service or item if there is added value. Trusting that the work is done properly or that the product will last for years to come are important to consumers. Rather than under-cutting your prices, add value to your item or service and market that differentiator.

Offer quick & personal customer service – When competing with national chains, most local and smaller firms can really shine with great customer service. Making your customers feel like more than just a number builds goodwill and brand loyalty beyond measure.

Add a personal touch – There is one company I order from that always includes Laffy Taffy in my shipments. Seems silly (and overly simple) but I love receiving them along with my items. These small gestures can have a huge impact. Sending a thank you note is another great way to put a smile on your customer’s face.

Promote your sales on social media – The average American likes a good deal. While print fliers and promotional materials are still relevant, don’t forget to use social media to spread the word. Send it out with plenty of time for customers to take advantage of it before the promotion ends.

Let Grand Marketing Solutions help your small business create the best marketing strategy to grow your customer base and increase sales. We provide our clients comprehensive programs for success in all areas of marketing management.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

    By using this form you agree with the storage and handling of your data by this website.

    How you can find us

    Feel free to connect with us