Maximizing YouTube for Greater Website Traffic

Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube videos have to reach thousands of potential visitors every day.

• Keep Things Fresh – With nearly 300 minutes of video loaded to YouTube every minute there is a lot of competition for the audience\’s attention. Posting content that is both witty and engaging is the best way to attract others to your channel and your website. Consider using different formats for your videos such as storytelling, clever graphics, and informative how-to\’s for better responsiveness.

• Upload More Often – Making quality videos is easier than ever. Offer others new content frequently to capture more visitors. Weekly postings or even bi-weekly ones can help you achieve better YouTube success.

• Include Links to Website – Make it easy for others to find your website by including links to it within your videos. It can also be helpful to offer a clickable direct link in the video\’s description.

YouTube can be a great way to drive more traffic to your website. When crafting a marketing campaign make sure to include YouTube videos as part of your overall strategy. A firm dedicated to helping businesses thrive online can also help. Grand Marketing Solutions is a full-service marketing firm catering to companies looking to achieve greater success in their advertising efforts.

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by Katie Zurawski

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