When my mom dressed as a huge Candy Crush board for Halloween this past year I knew that this online game was more than just a passing fad. A widely popular strategic pastime, Candy Crush now boasts millions of online users and is generating some seriously big bucks for the brand’s developer, King.com. And the phenomenon is everywhere! You now see Candy Crush fruit gummies in the grocery store along with t-shirts and other branded apparel. Taking a closer examination of their success, I found three ways in which marketing firms can learn from the overwhelming success of King.com. Review these mobile and social marketing tips.
Play Anywhere, Anytime – One of the huge home-runs the folks at King hit out of the ballpark with this gaming platform was the ability for their audience to play on a number of devices from tablets to smartphones and through Facebook on their PC’s. Rather than having to start over from scratch on each type of electronic, their engineers were able to offer an app that tracked their user’s progress uniformly. Likewise, businesses need to make the online experience for their customers consistent across a number of electronic devices.
Everyone Likes Candy – Anything could have represented the now widely-recognizable candy pieces but King made the wise choice of selecting likable treats that everyone can find pleasing. In marketing, it is important to choose positive images to include in the logo, website, and even print materials.
Social Mingling is Important – People want to have, do, participate in whatever their friends and family are engaging in. Candy Crush allows users to help each other out by sending extra lives or tools that can get them past a hard level. People enjoy this guilty pleasure and even more so when they know everyone else is killing their time with it too! Marketing strategies that allow the audience to interact can also be a successful tool. Consider including ways for customers to engage while sharing their personal experiences with others.
Grand Marketing Solutions can help create some serious buzz around your business (and we like Candy Crush, too!). We have proven strategies that keep the consumer engaged while increasing online traffic. Whether you want to provide your customers more opportunities to mingle or need help to create a logo that appeals to the client base, our team has the skills to take you to the next level.
by Katie Zurawski