Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see it as a deceptive tactic for gaining online attention.
So is native advertising a smart strategy or not? While the answers to this question will continue to be up for debate, here are some basic pros and cons of this marketing strategy.
– Increases the efforts of target customer marketing
– Offers the opportunity to inform customers on your product
– Can be a cost effective alternative to traditional advertisements
– Able to easily incorporate video, animation, and other creative content into them
– Often perceived as a repackaged advertorial with little substantive value
– Can turn off customers when they feel tricked into reading an advertisement
– Depending on how they are written and where they are placed, native advertisements can confuse the audience
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