Today’s world is a media driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially any time someone is browsing the web.
The new world in which we live makes a good headshot not just a luxury but an essential. Having a selfie or your friend take a shot of you simply won’t do. You need a professional headshot you can be proud to share with the world.
Professional headshots are an important marketing tool for many reasons including:
• Professional headshots are often the first “peek” your customers have into who you are.
• Professional headshots show others that you care about how you present yourself to the world.
• Professional headshots create a quality photo you can use on many sites including your website and social media profiles.
Tips for taking a great professional headshot
– Your professional headshot should look like “you”. It should capture the essence of who you are and reflect what people can expect when they meet you.
– Make sure your photo works with your brand and image. Does it fit with the message you are sending with the rest of your marketing materials?
– Keep your clothing and accessories neutral. Choosing trendy pieces can make the photo seem dated in a shorter period of time. Unless you are in the creative arena, a timeless photo is best.
– Getting family pictures taken? This presents a great opportunity for you to easily fit in some headshots. Check with your photographer beforehand but most are more than willing to capture a view solo scenes.
It’s time to take your business to the next level with a great professional headshot. This small investment can reap big rewards when it comes to how you present yourself (and your business) to the rest of the world. Another way to keep your brand on top is by choosing the right marketing strategies to meet your needs. A professional firm such as Grand Marketing Solutions can help propel your company forward with a smart approach for reaching your business goals. Let us help you craft the right online image for your brand.