The New Rules of Email Marketing

Email marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have.

If your email strategies have gotten stale, it\’s time to try some new ways to reach your subscribers. Here are the new rules of email marketing:

Shorter Emails, Better Results. Long gone are the days of long emails. Shorter emails ranging from 50-125 words is now the ideal. Not only are these shrinking emails easier to read on mobile devices, they are also more likely to keep ahold of the consumer\’s dwindling attention span.

Keep It Conversational. The way in which emails are written will continue to become more conversational in tone. Acting more like a friend than a business, keep your content engaging by asking questions, writing like you\’re having a chat and talking with the recipient rather than at them.

Make the Message Easily Scannable. Readers have limited time and receive lot of emails every day. To have your messages stand out and get read make them easily scannable. Adding images and using shorter sentences and paragraphs will help get your message across in a shorter period of time.

Dynamic Content Matters. Creating personalized content unique to each subscriber is one of the best ways to grab their attention. Use the data you already collect to create targeted messages and meaningful calls to action.

Don\’t let your email marketing efforts go flat. Breathe new life into them by exploring the many new ways to reach your audience. GMS is a full-service marketing firm dedicated to helping businesses effectively manage their email marketing campaigns.

From adding dynamic content to automating the process, GMS can help launch your email marketing to the next level. Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us