Email marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have.
If your email strategies have gotten stale, it’s time to try some new ways to reach your subscribers. Here are the new rules of email marketing:
Shorter Emails, Better Results. Long gone are the days of long emails. Shorter emails ranging from 50-125 words is now the ideal. Not only are these shrinking emails easier to read on mobile devices, they are also more likely to keep ahold of the consumer’s dwindling attention span.
Keep It Conversational. The way in which emails are written will continue to become more conversational in tone. Acting more like a friend than a business, keep your content engaging by asking questions, writing like you’re having a chat and talking with the recipient rather than at them.
Make the Message Easily Scannable. Readers have limited time and receive a lot of emails every day. To have your messages stand out and get read make them easily scannable. Adding images and using shorter sentences and paragraphs will help get your message across in a shorter period of time.
Dynamic Content Matters. Creating personalized content unique to each subscriber is one of the best ways to grab their attention. Use the data you already collect to create targeted messages and meaningful calls to action.
Don’t let your email marketing efforts go flat. Breathe new life into them by exploring the many new ways to reach your audience. GMS is a full-service marketing firm dedicated to helping businesses effectively manage their email marketing campaigns.
From adding dynamic content to automating the process, GMS can help launch your email marketing to the next level. Contact us for more information or to schedule a consultation.