What No One Tells You About Marketing Automation

Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way for them to nurture leads that would have otherwise fallen off the radar.

While marketing automation may seem like the perfect way to increase sales with minimal effort, it does come with a caveat that everyone should know. In order for marketing automation to be effective, you must have first have the leads necessary for sustainable growth. Automation is about fostering leads you already have with relevant, engaging content. Without a way to generate those leads, your program will fail to achieve long-term success.

Here are some ways to generate valuable leads:

  • One way to generate quality leads is with content. Engage with potential leads using relevant and informative content. Include infographics, video and images to facilitate wider appeal.
  • Get your name in front of the customer. Whether you are a small business or a huge corporation, you must always focus efforts on getting your name in front of potential leads. This could mean anything from custom printed flyers to advertising on Facebook.
  • In order to nurture inbound traffic on your site and convert them into genuine leads, your website must have a clear CTA (call to action). What do you want them to do next? Whether it\’s subscribing to your email list or learning more about a product, prompting others to further engage is an opportunity you don\’t want to miss.

A great marketing strategy begins and ends with a smart plan for success. Let GMS help you build the program needed for sustainable, quality growth. Taking your unique industry and business model, we craft a plan that will assist you in achieving every one of your marketing goals. If marketing automation is a right fit, we can also advise you on the software products best suited for your company\’s individual needs.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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