Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or service.
While the need for brand growth is obvious, how to achieve it can be a little trickier. Take a note from branding experts by incorporating one simple habit into your everyday schedule. This habit allows you to engage with your customers in a truly meaningful way while also gaining helpful insight into what works (and what doesn’t) with your brand and product.
I like to call this habit the five-minute rule. The basic premise is to take five minutes every day to reach out to as many customers as you can using a one-on-one approach.
The five-minute rule works because it harnesses the power of interpersonal relationships. Customers feel more connection to a brand when they have engaged with it. These connections go beyond the typical to include a more personal touch in your approach to customer relations. This leads to results that include better brand loyalty and a more dedicated consumer base. Its positive effects are long-lasting creating to a more sustainable brand growth.
When it comes to ways to use the five-minute rule the possibilities are endless. Just keep in mind you only want to implement practices that include one-on-one engagements.
Here are just a few ideas:
When working to grow and build your brand consider using strategies that offer more engagement with your customers. For further assistance partner with a trusted marketing firm such as Grand Marketing Solutions. Our services include proven strategies for increasing brand awareness.