Why Online Business Profiles Matter and How to Check Them

How accurate are your company\’s online profiles? Review sites such a Yelp are increasingly becoming one of the most popular ways consumers are discovering companies online. For this reason alone, accurate profiles can mean the difference between a thriving business and one heading downhill. Investigating further into how your business is portrayed online can help you discover and correct inaccuracies while furthering your reach to potential customers.

Common Profile Pitfalls While there are many inaccuracies that can plague a business, here are some of the most common profile pitfalls:
• Inaccurate Addresses – An inaccurate address leads to confusion and frustration for any patron trying to get to your business. Not only does an incorrect address take them to wrong location, it can also throw off the accuracy of Google Maps.
• No Link to Website – Your company\’s website should be the best way for customers to browse your products and services while discovering more about your brand. When available, every profile should link back to this website.
• Incorrect Hours of Operation – Especially if your business is based out of a brick and mortar building, customers need to know when they can visit you. If you have seasonal hours, make sure these are also clearly written or change them as needed to reflect current times.
• Poorly Written Details – The details portion, that one to two sentence summary of your business, is one of the most important parts of your overall profile. It tells others what you are all about and why customers should choose your company over the competition. Make sure the summary is well-written and unique helping your business stand out from the rest.

Correcting Profile Errors The task of discovering and correcting profile inaccuracies can be a tedious one but also vital to the success of your online reach. By visiting common search sites such as Google and Yelp, you can review your current profile and update as needed. Start with a general search and then work on claiming your business from each site.

Taking time to make sure your review profiles are accurate and current is important to the overall success of your business and brand. At GMS, we have experience in helping our clients put their best foot forward online. Our team of branding experts will ensure each of your profiles showcase what is unique about your business. Contact us today to learn more.

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by Katie Zurawski

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