Online Personalities – The Next Big Thing?

If you haven’t heard the term Online Personality yet, you will soon. Creating an online persona for your brand is the new trend to hit the marketing industry. For years, companies have been humanizing their brand on television and print media. Always looking for additional opportunities, firms are now using social media to reach their web-connected customers through online personalities.

Companies are investing real dollars into developing these online personas to ensure their message is targeted to the audience they want it to reach. The personalities are designed to have characteristics that represent the company’s products and services engaging the customer in the process. This figurehead could be a mascot, a cartoon-like character, a spokesperson, or even a tone of voice used. It’s main purpose is to create a relationship with the consumer through social media interaction and marketing. And you will see these personalities everywhere. Keeping a consistent brand message in mind, companies will use this strategy to drive customer loyalty and engagement.

Grand Marketing Solutions provides a number of online marketing solutions. From social media networking to searching and email marketing, we have helped our clients engage customers and develop brand loyalty through strategic solutions based on research and experience in the industry. We can help your business create on online personality perfect for your needs or help with any of your other marketing initiatives.

Contact us for more information or to schedule a consultation.

Authors: Peter Zurawski, Katie Zurawski

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We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

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Online Personalities – The Next Big Thing?

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