If you haven’t heard the term “Online Personality” yet, you will soon. Creating an online persona for your brand is the new “trend” to hit the marketing industry. For years, companies have been humanizing their brand on television and print media. Always looking for additional opportunities, firms are now using social media to reach their web-connected customers through online personalities.
Companies are investing real dollars into developing these online personas to ensure their message is targeted to the audience they want it to reach. The personalities are designed to have characteristics that represent the company’s products and services engaging the customer in the process. This figurehead could be a mascot, a cartoon-like character, a spokesperson, or even a tone of voice used. It’s main purpose is to create a relationship with the consumer through social media interaction and marketing. And you will see these personalities everywhere. Keeping a consistent brand message in mind, companies will use this strategy to drive customer loyalty and engagement.
Grand Marketing Solutions provides a number of online marketing solutions. From social media networking to searching and email marketing, we have helped our clients engage customers and develop brand loyalty through strategic solutions based on research and experience in the industry. We can help your business create on “online personality” perfect for your needs or help with any of your other marketing initiatives.
Authors: Peter Zurawski, Katie Zurawski