Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on the services you provide can help cultivate their loyalty to your brand. But first you need them to sign up.
Here are a few easy ways to successfully use opt-in forms:
Where you place the form can make a huge impact on your conversion rates. Keep in mind that visitors could be starting from any of the pages on your site. For this reason, every page should have an opt-in form. If stationary, place it to the left or right side of the main content. Pop-up are similarly popular and effective but make sure they can be easily closed, aren’t too large, and are timed appropriately. It also important to have the forms placed near the top or middle of page in case the reader doesn’t make it to the bottom.
If a visitor is deciding whether or not they want to sign up for your content, a free perk can often sway their decision. Exclusive content, a free e-book, or promotional discounts are great, low-cost solutions to entice them into filling out the form.
Keep It Short
A long form asking for lengthy personal information often makes people turn around and run. Don’t miss out on the opportunity of sharing your content with them. Instead keep your opt-in form short and easy to complete. Gather only the details you truly need such as name and email. Keep in mind that there will be opportunities to gather more information such as their phone number or address later on.
Once you have the customer’s information, it is important to follow-up soon with quality content. If you are looking for a partner to help create read-worthy material trust the team at GMS. From newsletter publications to promotional campaign management, we offer proven strategies for online marketing success.