While many are turning to online media to market their business, printed marketing materials can still be an effective way to increase sales and grow the customer base. In fact, many advertisers consider a strategy that combines both digital and print marketing channels as the best approach to maintaining and growing a brand. What is also important for today’s businesses is an easy solution for tracking the success of their marketing endeavors. Personalized mailers have quickly become a popular way for them to determine the effectiveness of their print marketing practices.
To track the success of a print media program, you must first find a way to personalize each piece that is sent out to your potential and current customers. There are two main tactics for accomplishing this: including individual names on mailers and utilizing personalized serial numbers. Both can be collected to further gather valuable information. You can then use the data retrieved to categorize the results into groups relevant to your business. For example, addresses attained from used coupons can be sorted by zip code to determine the best places to concentrate your efforts. No matter which strategy you use, personalized mailers can be a great tool for creating more purposeful and effective print campaigns
When designing a personalized mailer campaign that provides the results your business is looking for, consider partnering with a firm experienced in print marketing. As a full-service marketing firm, Grand Marketing Solutions offers custom mailers, postcards, and more to meet all your print needs. We also have an in-house graphic design team to create professional materials that get results. Look no further than Grand Marketing Solutions for a customized approach to your business’ print material needs.