Since Pinterest was launched to the public in 2011, it has been a huge marketplace for people to “pin” everything from a favorite recipe to home décor ideas. As the site continues to expand its reach, companies are looking to get a piece of the action too and should be a part of your core social marketing strategy. As an attractive way to reach thousands of people while showcasing products and services, Pinterest has quickly become a new marketing tool business owners have added to their social media strategy. Here are three tips to get you winning by pinning.
1. Plan Your Strategy
Take time to consider what services or products you want to promote. If you are a fireplace remodeling firm, you may want to showcase recent projects or new mantel offerings. If you run a car dealership, you could create boards divided by makes and models showcasing the latest car colors and features. Carefully consider how to best utilize your boards and images to drive Pinterest traffic for your company.
2. Pin Beautiful Images|
Pinterest is all about the visual appeal. You will want to make sure your company puts its best foot forward by pinning attractive pictures of what you offer. Similar to carefully selecting images for your website, make sure you use only the best examples of your products or work. Beautiful, compelling images can also increase the amount of followers you have on your Pinterest account as well as how often your pictures are re-pinned.
3. Host a Pin Contest
Looking to create some serious buzz for your site? Try hosting a pin contest. A “Pin It to Win It” contest is a great way to engage with your customers while also learning what they like based on what they pinned most.
At GMS, we can help manage a number of social media services ranging from Twitter to Google+ to Pinterest. Utilize our team to announce sales or service events, increase your word-of-mouth electronic marketing, and keep you connected with those that matter most – your customers. Saving you time and resources, Grand Marketing Solutions can keep your social media presence strong leaving you time to continue growing your business.
By Peter Zurawski and Katie Zurawski