The days of “fly by the seat of your pants” marketing are long gone. From start-ups to well-established businesses, the need for creating intentional, planned marketing strategies has proven vital to promoting the brand. Defining goals and setting a path for marketing success has allowed business owners to keep the customers coming through the door while generating a more effective return on their investment dollars. You may want to start the process on your own or partner with a marketing solutions firm to help get you on the right track.
When planning a successful marketing strategy, focus on these 3 areas:
Print – Would your business benefit from print materials such a mail flyers and inserts? Especially for the service-based industry, this type of advertising can get potential customers calling for an appointment. You may want to consider coupons, postcards, reminder-for-service cards, and brochures. Keeping your finished product polished and professional-looking can really impress the customer.
Digital – From social media to press releases and SEO optimization, a company’s online presence has become more important than ever. Make sure to allocate resources to a strong website design with valid links and informative content. The key to a robust online presence is consistency. If you choose to blog, tweet on Twitter, or campaign on Facebook, make sure to post regularly to keep your customers engaged.
Branding – Your logo and brand is what defines your business. It’s what differentiates you from the competition. Take time to offer a quality logo and name that will last for years to come. Keep your brand consistent across the entire marketing strategy whether your materials are online or in the customer’s mailbox.
Not sure where to start? Lucky for you the team at Grand Marketing Solutions has the expertise to strategize a winning marketing plan for your small business. We have helped a number of firms from a variety of industries develop advertising goals that generate results. From print campaigns to social media, let us help your company grow.