Are Podcasts Right For Your Marketing Strategy?

Podcasts continue to gain popularity in the marketing world.  It seems like everyone and anyone is posting their own series of recordings.  It can be difficult to know if podcasts is right for your marketing strategy.  Why invest the time and effort if you won\’t achieve the results you are looking for?  But could you be missing out on valuable opportunities by not trying them out?

Below we explore some of the pros and cons of incorporating podcasts into your existing marketing strategy:

 

Pros

  • Podcasts allow you to provide relevant content to your audience in an interesting way.  Rather than simply reading an article or how-to guide, your customers can be fully-engage with your brand through your spoken word.
  • Many consumers believe podcasts offer a personal approach to marketing.  They can help you forge stronger bonds with your audience and add a distinct touch to your brand.
  • Podcasts can strengthen the level of trustworthiness and authenticity of your brand.  People develop a deeper connection with this type of medium over others.

 

Cons

  • Video can be a more difficult medium to keep people engaged over traditional written content.  It can\’t be scanned or browsed so keeping other\’s attention can be hard to do.
  • Depending on your target customer not all businesses are suited for podcasts.  For example, those who serve an aging community may find that their audience simply won\’t embrace this type of technology.
  • Podcasts can take a large amount of time to do right.  Creating and editing podcasts can be taxing on the schedule.  It takes a lot of energy to plan, design and implement each piece.

 

Deciding on whether podcasts are right for your business is a personal choice and based on your unique circumstance.  The most important step you can take to increase your brand\’s visibility is to ensure you have a well-rounded strategy fit for your specific goals.  At Grand Marketing Solutions, we offer our customers comprehensive, personalized marketing services to accomplish each of their individual objectives.  Our programs are tailored to meet each individual client\’s needs helping them better leverage the brand within their specific market.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

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