Is Print Really Dead? 10 Easy Ways to Strategically Use Print in the Digital World

Is Print Really Dead? 10 Easy Ways to Strategically Use Print in the Digital World

Some marketing experts say that the use of print media is pointless. A waste of time. But what if we just have lost the ability to reimagine how print can transform our current marketing efforts?

Print is NOT dead. Below are some great examples of why you should still believe in the power of print.

Here are ten easy ways to use print advertising in today’s digital world:

  1. POS displays are a huge opportunity to share with others. Offer something they can take home with them. Educational materials, instructions on how to use a product or even a simple business card can keep your business’ name in the customer’s mind.
  2. Make sure your flyers and promotional materials really stand out! Make them beautiful, make them engaging and, most importantly, make them the best they can be.
  3. This world is quickly becoming one of online shopping and direct-to-door shipping. What kind of message is your packaging boxes and materials sending? This can be a great way to not only enhance your brand but also create additional perceived value.
  4. Printed materials can provide a great way to follow-up with digital online leads. Does the customer want to learn more about a particular product or service? Send them something through the mail or drop-off a well-crafted pamphlet.
  5. Coupons or special deals never go out of style. What does make them less effective is when they are used too often. Make your promotions distinctive and always offer something physical the customer can hold. This in itself adds value.
  6. Make your printed material a lead-in to your digital content. Ads or flyers can be used to guide the customer to visit your business online if you make them interactive and engaging.
  7. Let’s talk stickers! Yes, stickers. People often attach their identity to what they stick onto their car bumpers, water bottles, and even notebooks. Could these be included complimentary in your shipments or a leave-behind when you complete a service?
  8. Send postcards that are outside the typical. Embellished, colorful postcards can really help capture your audience’s attention.
  9. Utilize interactive pamphlets which include good, helpful content.
  10. Ever sponsor an event? If so, you should be investing in quality banners you can proudly display. Banners give the feeling of success, sustainability, and professionalism.

Don’t forget the importance of tracking your ROI with any marketing strategy you use…. including print advertising.  This will help you know which tactics are working and which ones you can do without.

The team at Grand Marketing Solutions believes there is still a place for print media in many different marketing strategies.  Located in Libertyville, we offer businesses the tools and resources they need to harness the power of the written word.  Let us help you reimagine how print can propel your brand to the next level while still investing in your digital advertising efforts.  Visit our website to learn more.

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