How Save a Mismanaged Marketing Program

Has your marketing program been ignored for way too long? Or maybe you’re taking over another person’s marketing mess? Whatever the case, handling a mismanaged marketing program is no easy task. Here are some strategies to getting it back on track.

Problem #1: The program lacked direction.

How to fix it: If you don’t know where you are going, how do you know which direction to head? One of the biggest problems businesses face is not having clear objectives for their marketing program. Start by doing some work defining who you are, what your brand stands for, and who your target customer is. Then take a peek at similar companies and notice what they are excelling in. Finally begin putting a strategy in place with concrete steps and measurable results.

Problem #2: Social media efforts were ignored or inconsistent.

How to fix it: Having a strong social media presence is one of the most important steps every size business should take. You need to be present where your customers frequent most. If you don’t have a Facebook business page, start by creating one now. You will also want to pick another 1-3 others platforms to engage on. If past efforts were inconsistent begin creating a social media calendar which lists specific tasks for specific dates. This ensures you stay consistent on whichever platforms you choose.

Problem #3: Your website was out-of-date.

How to fix it: One of the first impressions your business makes to the world is done through your website. What it looks like is important. If you lack experience in website design consider hiring a professional to get it looking great. They can also help bring an outdated site up to speed with the latest in design and features.

Problem #4: The SEO program was lackluster or nonexistent.

How to fix it: It’s hard to market yourself online if you don’t have a strong SEO strategy. The bad news is that cultivating a strong SEO program takes time. The good news is that there is never a better time to start than now. From pay-per-click advertising to keyword research, SEO is the science behind any effective marketing program. A professional firm can help you highlight your best keywords while curating strong content to support them.

For help getting your marketing program back on track seek the assistance of an experience professional. For those in the Midwest that expert is Grand Marketing Solutions. As a preeminent marketing firm located in the northeastern Chicago suburb of Libertyville, IL, we offer our clients many programs to support their marketing efforts. Whether you want help building your SEO program or assistance in creating better content for your website, we provide the care you need to succeed.  Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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