The world of SEO marketing is constantly changing and evolving. While it is hard to keep up with every shift out there, being aware the bigger fluctuations can prove helpful when building a stable marketing strategy. Here are some of the search marketing trends you can expect to see in 2014.
1. Comprehensive Articles Take Center Stage
In 2014, Google will be making larger efforts to promote more in-depth, comprehensive articles. The company has started to display a new section on its first page of search results to promote these longer content writings. This new style of article writing is typically 2,000 to 5,000 words in length and often covers broad topics.
2. Expanding Search Providers
Expect to see others jump in the searching business next year. Facebook recently launched Knowledge Graph, a mini version of the current Google. Twitter has also eluded that it will soon be providing search services as well. While we can expect for Google to remain supreme for years to come, expect to see a slight shift in how users navigate through the web.
3. Evolving SEO Practices
The days of poor quality content and extensive link building are over. Today’s SEO companies need to focus their attention on organic, focused writings while also building relationships with their client base. We may see a lot of these firms struggle in the coming year as they try to adjust to this new business platform.
At GMS, we provide a comprehensive solution for all your marketing needs. Helping to increase your topline, our team can help strategize and implement a plan keeping you in front of the customer.
Authors: Peter Zurawski, Katie Zurawski