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The Secret to Raising Your Online Conversion Rates

How many visitors are you converting on your website? Five out of ten? Or maybe even less? While the ways in which we track conversion rates and the amount of information we can gather is becoming more and more complicated, one basic premise remains: better conversion rates lead to greater sales. And who doesn’t want more sales?

Here are four simple ways to increase your online conversion rates:

  • Make sure your website works well. Fast page loading speeds and mobile-friendly platforms make for an easier user experience which converts to more sales. If your customers can’t navigate your site, they are quick to go to another one that makes shopping more fun.
  • Include customer testimonials or a rating system. Having others vouch for a product or service increases the likelihood of closing a sale.
  • Offer a guarantee or easy return policy. One of the biggest complaints customers have about online shopping is that they can’t feel, try-out or try-on a product before purchase. Outline for them how easy it is to return or exchange an item to calm their fears.
  • Clearly show your contact information. Your address, phone number and email address should all be listed along with a live chat feature where it makes sense.

Monitoring Your Conversion Rates

Adjusting your websites and online practices to increase sales isn’t just a one-time deal. You should continuously be tracking how well (or poorly) you are converting customer interactions into actual purchases. This type of regular monitoring will allow you to see if the program is going off track so you can fix the problem. Technical problems with your website or a change in page layout are troubles that can be simply solved but only if you know about them.

Through smart planning and frequent tracking you, too, can enjoy higher conversion rates and greater sales. Let GMS help create a website designed for success. Making it both easy to use and easy to navigate, we can help your site reach more customers online using proven marketing strategies. Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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