With over 800 million users every day, Facebook is a force to be reckoned with. While getting your business profile “liked” is important, it can only be successful if those that follow your page also share your content with others. Your share-ability often determines the reach you have on this powerful social site. Keep these tips in mind when generating the content for your profile:
• Choose the right headlines – Posting content from your website or blog is a stellar way to use good writing in many ways. Utilize a strong headline to draw more attention while promoting increased shares from your readers.
• Contests are good but keep them simple – Great contests are always a plus and a good way to get more traffic to the site. Try having others tag another person in the post or share on their Facebook page for an entry. The key is to not make the steps needed to enter a contest too much work.
• Showcase memorable photos – Most people are visual consumers. We shop with our eyes and nothing gets the message across better to us than a fantastic photo. A good photo can get a lot of attention very easily making it a great add-on for any content you want to get noticed.
• Set realistic Goals – Not every post is going to catch the Facebook world on fire. Aim for consistency in the amount of shares you receive for each. A good goal to work towards is 100 shares per post.
The path to your business’ success on Facebook begins with quality content. An experienced marketing firm such as Grand Marketing Solutions can help create interesting content which appeals to your target audience on a variety of social platforms. We have a team dedicated to helping your company succeed on your website, Facebook, or wherever potential customers are online.