The Art of Finding the Perfect Small Business Marketing Firm

Shopping for the right marketing firm for your small business can be tricky to say the least. What questions to ask, what experience to look for, and what services to request may be difficult to answer for those without general marketing knowledge. But don’t let the mysteriousness of the process prevent you from hiring a qualified, experienced firm ready to help launch your marketing program. In fact, for those business owners without much familiarity in the marketing arena selecting the right partner is critical to their company’s overall sales growth and brand management.

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Though choosing the right small business marketing firm may seem daunting at first, there are some simple strategies to learning the art of the process. Begin by reflecting on the objectives you have for your small business. Write down these goals and, if possible, include concrete facts and figures such as projected sales growth numbers. These notes will help prospective partners develop a clear strategy for success.

Next, research perspective firms in your area. While you may be tempted to go global, local agencies can offer in-person consultations and have intimate knowledge of how best to market to your regional area. While the longevity of a company isn’t an automatic sign of success, those with proven, happy customers, both current and former, can help make the decision easier.

When interviewing potential partners, don’t forget that the questions they ask you are just as important as the questions you ask them! Are they showing interest in your perspective, your goals, and your industry? Marketing companies that take the time to learn each of their clients on an individual basis can provide a more customized advertising program tailored for your specific needs.

At GMS, we provide individualized strategies designed specifically for each customer’s needs. Our team takes the time to learn about your business’ unique marketing goals, avenues for growth, and how to get you on the road to success.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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