Does My Small Business Need a Marketing Analysis?

There are a lot of ways to approach how you plan the marketing strategy for your small business. In fact, not having a plan is one of the many options you can choose from. But most would agree that taking the time to devise some sort of marketing blueprint is always smarter than doing nothing at all.

One way small businesses can begin crafting a marketing strategy that leads to results is by conducting a marketing analysis. A marketing analysis is, put quite simply, a business plan that takes into account the individual market and industry you are operating in. Most brands benefit from a well-researched, thoughtful marketing analysis.

Asking yourself these four questions can help determine if your small business is in need of a good marketing analysis:

  1. Is it important for you to know how effective your marketing initiatives are? You want to know that the money and time you are investing into online campaigns, print ads or website design are paying off. A marketing analysis will help illuminate the best ways to reach your customer base. It will also assist you in determining what efforts may prove less effective.
  2. Do you want your business to run more efficiently? Small businesses that take time to cover all their bases typically run more efficiently that those that continue drudging along with faulty practices. A marketing analysis can help you establish some concrete steps you can take to grow within your own industry.
  3. Are you looking for a smarter way to measure market share growth? Few things are more important to a business\’ success than the amount of market share it has and continues to grow. But there is no way to know what your piece of the pie actually is until you take the time to analyze it. Looking at the raw numbers will help you recognize not only your current status but also how you can better gain market share in the future.
  4. Would you like to have a better understanding of the trends and factors that affect your unique industry? It\’s hard to be successful when you don\’t know the facts. Using a marketing analysis to research the trends and factors that affect your unique industry will help you get better traction while providing powerful insight into what will happen next.

How do you begin your own marketing analysis? By partnering with a marketing firm that has experience in the field. Grand Marketing Solutions is a full-service agency specializing in helping small businesses better leverage their brand in today\’s busy world. Both online and beyond, we offer solutions that fit each client\’s unique needs and objectives. Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

captcha

How you can find us

Feel free to connect with us