If you are like me, you feel a certain level of anxiousness when attempting to add a profile picture to your social media accounts. This is especially true for professional sites such as LinkedIn. How important are these images? The answer… very important. In the past, first impressions were made in the conference room or over a business lunch. With social media becoming more significant now than ever, these initial contacts are now made online. Putting your best foot forward on these sites using a good profile shot will help strengthen your image and create more brand loyalty.
Here are some tips for a perfect profile picture on social media for professionals:
While having a great profile picture can strengthen your image, a poor one can deter from it. One of the biggest mistakes people make is posting an image that is misaligned with how you currently appear. Some may use an older picture in which they looked more attractive; others may retouch a current image so much that it greatly differs from reality. If potential clients view an inaccurate picture and compare it to your present appearance, they may find you dishonest and insecure. It may even disengage them from your brand.
At GMS, we know how important online first impressions can be. Building a strong partnership with our clients, our team makes sure you always put your best foot forward.
By: Katie Zurawski