For most small businesses there are two main objectives to any marketing strategy – increasing sales and building brand awareness. Rightfully so, these two goals can help a company grow and flourish in today’s tough economy. Many want to approach social media in the same way they would print advertising and online website design. Even more are expecting immediate success from their Facebook startup or Instagram account. Both will lead to disappointing results especially when centered on a short-term approach. To create a strong social media campaign that will increase conversion rates while growing the loyal customer base, a long-term plan is the best strategy for success.
When developing a social media strategies, there should be two main goals: building both customer loyalty and trust. Both of these can’t be accomplished overnight. The best way to build your brand awareness is by using these media sites to develop an online personality for your company while at the same time interacting with the consumer. It is also important to be consistent with both postings and responses to other’s shared opinions. Keeping priorities in check, any successful social media strategy will keep the focus on the customer as the path to growth.
Does your social media strategy need a little help? Grand Marketing Solutions offers services for all of your online needs including social media management. Keeping your small business focused on long-term growth, let us build a plan for success.
Here is a good video from Guy Kawasaki regarding all the ways social media can be used:
by Katie Zurawski