How successful is your small business Facebook page? Is your page drawing customers in or turning them away? If you are missing out on the power of this popular social media site, it may be time to revisit your Facebook strategy. Here are some common page blunders and how you can refocus your efforts for better online success.
Problem #1: Your content is old and dated.
Solution: The best way to build reputability is by having a site with fresh, current content. If you haven’t posted for months, you ARE hurting your Facebook marketing efforts. If posting daily doesn’t work for you, find a schedule that does. This may mean only posting once a week or even bi-weekly. If all else fails, consider hiring a professional marketing consultant to post content for you.
Problem #2: Too many personal posts.
Solution: If you use your business Facebook page for personal use you may be turning away potential customers. A business page which includes personal anecdotes or content not related to the brand can turn off followers. If your Facebook profiles are currently co-mingled, you may want to consider a separation. Two profiles are your best bet.
Problem #3: Posting too much and too often.
Solution: While some businesses don’t post enough good content others post too much. They continuously flood their wall with constant updates and posts. It becomes overwhelming for your followers and makes it more difficult for them to separate out your important call-to-actions. While posting frequently is smart make sure that each post is significant to your overall marketing strategy.
If you are looking for a Chicago area partner to assist with your Facebook page needs, contact the team at Grand Marketing Solutions. We are a full-service marketing firm assisting small businesses with their social media strategies. Whether you need quality content for your website or someone to keep your Facebook page updated regularly, we are here to help. Contact us today to learn more about our online marketing services.