One cannot live on text alone… especially in the competitive world of social media marketing. If you are looking to reach more of your target audience consider incorporating video into your marketing strategies. While focusing on the content of your blogs, website, and other outlets is important, you will also want to draw your customer to action with relevant YouTube videos or similar type channels. Video can be an important component to a dynamic marketing approach. Search engines like Google continue to favor websites that enhance their marketing strategy with video.
It has been proven that the average visitor spends more time on a site with video than without. In fact, they spend 88% more time. (Source: Mist Media) If you want to inform your customers of why your company is the best in the industry having more time to reach them is key. Why do consumers find visual media so exciting? Video has a way of engaging the reader and offering an alternative way to access information keeps it stimulating for those looking to learn more. Video is especially helpful for visual learners as they often must see in order to understand.
At GMS, we offer our customers a variety of marketing strategies all designed to grow their business and cultivate the brand. We focus on what matters most to our clients and suggest ways for them to accomplish their goals. Contact us today to learn more about how we can strengthen your marketing strategy.
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