The DOs and DON’Ts of Smart Link Building

Most SEO experts would tell you that link building is an important aspect of any effective online marketing strategy. What they might not always share though is that can also be a dangerous one. One bad move and you can see your ranking efforts go down the tubes. While the usefulness of link building has changed very little over the past 5-10 years, the complexity of how to be successful at it has.

Here are some DOs and DON’Ts for smart link building:
DO
– Do make your content relevant in both topic and keyword to the site it is linking to.
– Do also consider the quality of the site that the link rests. It’s relevancy to your site is important too.
– Do focus your efforts on creating top quality content. This is the best way to create natural, organic links to your site.
– Do use social media to your advantage by promoting interesting content there. This is a great way to get others to your site earning links along the way.

DON’T
– Don’t buy backlinks to increase your ratings. It can be a risky move leading to lower rankings. It is also often ineffective.
– Don’t guest blog for the sole purpose of gaining backlinks. While guest blogging can offer greater exposure to more people, catering to a specific audience can make it difficult to stay focused on your purpose. Your best strategy is to make the content you write informative and true to you — the links will follow.
– Don’t link to other sites unless it makes sense. Remember to consider the relevancy of any partnership you form.

What will always be the best strategy for building better links is to offer high-quality articles to others. There is nothing that can replace good organic content that attracts people to your site. For assistance in your online link building efforts, contact the team at GMS. We offer SEO services as well as social media management and content curation. Let our team help build your brand online.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

Contact Us

We would love to hear from you

    By using this form you agree with the storage and handling of your data by this website.

    How you can find us

    Feel free to connect with us