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Every small business needs to be mindful of how they spend their marketing dollars. Budgets are limited and every penny counts. You want to make sure you get the most bang for your marketing buck. What you invest in can mean the difference between success and a busted budget.
There are many avenues you can take when it comes to your marketing efforts. And there is no one-size-fits-all approach. To make the best use of your budget it is important to understand what does and what does not work. In fact, there are certain ways to actually waste your precious marketing dollars.
1. Poorly Planned Social Media Ad Campaigns – It seems like everywhere you turn a social media platform is offering the newest ad campaign for you to try. While they aren’t very expensive, they can be wasted dollars if you don’t plan them right. Make sure to only run campaigns on the platforms your audience frequents. And make sure the message you use is strong and engaging so that others will actually be interested in your brand.
2. Partnering with the Wrong Marketing Team – There are so many options when it comes to professional help with your marketing program. There are online vendors, automated tools, and local teams. How do you know which one is best? The key is to choose the partner best suited for your needs. A local marketing firm such as Grand Marketing Solutions can offer a personal approach to crafting your strategy. No cookie cutter programs or boxed solutions. Our team members take time to learn about your business so we can help you discover the best ways to spend your limited budget.
3. Buying Advertising Space in the Wrong Place – Advertising space can be expensive. It can also be effective if used in the right way. The problem businesses run into is buying space in areas that don’t work well with their overall branding campaign. Are the ads placed where your target audience will see them? Do they have a strong call-to-action? Are they converting contacts into sales? Be thoughtful about where you buy space and how you implement the advertising campaign.
Not sure where to spend your marketing budget dollars? Let the expert team at Grand Marketing Solutions help discover your best avenues for success. We assist our Chicago clients in creating marketing plans tailored to the unique objectives. Our programs go beyond the cookie cutter approach to provide each customer with a custom solution for their marketing needs.
