Every company needs to tell their story. Whether it’s through an “About Me” page or in a product catalog, the story is what makes your company something more than just a business. It helps create the connection with the customer while telling the world what your brand is all about.
Many businesses get stuck when trying to tell their story. Or, worse yet, they write it haphazardly without giving it the attention it deserves. People will read your company’s story so it’s essential to make it a good one.
When it comes to your company story, consider these three tactics:
- Sometimes the best stories are more than just a timeline. When it comes to your company story, thinking outside the box can help it really stand out. Rather than the standard timeline story, present something fresh. Start in the middle or at a time there was a major turning point in your history. If you want it read, give your readers something interesting to discover.
- An emotional connection is key to a successful company story. One of the most important things you need to do with your company’s story is to create an emotional connection with the readers. It has to make them feel something. It must be relatable. And you need to find that touchstone that connects you with your customers.
- Great images are one of the best ways to complete the package. Using powerful images to help “write” your story can make it more appealing to others. Photos from the ‘early days” or company group shots are great for enhancing your brand’s image while giving it visual appeal.
Are you stuck on what your company’s story should look like? Let an expert team such as Grand Marketing Solutions help you discover what your brand is all about. We assist clients in creating captivating, engaging stories that truly represent what their business is all about.
Let us help tell your story today! Contact us for more information or to schedule a consultation.
by Katie Zurawski