Tips for Building a Better “About Us” Page

If your business is using the “About Us” page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience\’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. What you put on this page will have a direct effect on what search results potential customers will see. A strong “About Us” page can not only increase visitor traffic but also help you achieve higher conversion rates than ever before.

Here are 5 tips for building a better “About Us” page:

1. Start with a strong tagline
Rather than a lengthy mission statement, use a well-written, one phrase tagline as the opening for the page. A short, concise sentence can create a big impact while also being easy to remember.

2. Talk about what your company does best
Use your “About Us” page to “sell” your brand. What does your company do the best? What sets it apart from the competition? What problem does it solve? This could include a YouTube video demonstrating your product or even a graph showing statistical information. What\’s important is using this page as an opportunity to educate the public on what you are all about.

3. Add a great photo
A group photo of all the employees or a few images of them at work can help appeal to your audience on a more human level. It also helps facilitate a more interpersonal connection between your company and potential customers.

4. Include customer testimonials
The best advertising money can\’t buy is a good reference. Sharing customer testimonials helps build both confidence and trust in your brand. It also helps explain how others have found value in the services or products you provide.

5. Have a strong “Call to Action” message
A successful “About Us” page not only informs the customer but also helps generate sales. Once you have won visitors over offer a clear path for which they can purchase your products or services. Include links to your catalog or a form to sign-up for promotional newsletters or emails.

Grand Marketing Solutions is a full-service marketing firm with a specialty in website creation and development . Helping clients throughout the northeastern Chicago suburbs, we design, implement, and manage websites which not only look great but also get results. If your business is looking for increased traffic and better conversion rates, contact us today.

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by Katie Zurawski

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