Is your Etsy site seeing less than stellar sales? Even the most beautifully handcrafted piece can experience a lack of interest if the right marketing strategies aren’t in place. You don’t need to be an advertising genius to start attracting more attention to your Etsy shop. Just a few simple strategies can have you on your way to increased traffic and greater sales.
Here are four marketing strategies to generate more sales on your Etsy shop:
1. Focus on a Specific Niche
While it is tempting to keep adding additional offerings on your site, it is best to focus on what you do best. Define your niche and then strive to be the top seller in that category. Often sellers try to expand too quickly instead of focusing their attention on the products that bring in sales.
2. Use Stellar Photos
Fabulous products simply don’t sell if they are displayed using a poor photo. Always put your best foot forward with great pictures. Use lighting, depth, and angle to create shots that showcase your goods in all their glory.
3. Socialize Smartly
While it is not feasible to spend hours upon hours posting on Facebook AND Twitter AND Pinterest, you should have a healthy social media presence. Rather than trying to keep up with all of them, focus on one social media outlet and then maintain a consistent presence on it.
4. Brand Your Shop Right
On Etsy, people aren’t just looking to buy a product. They also want the lifestyle, brand, feeling that comes along with the item. YOU are that brand and your shop should reflect that. Express your personal style through your site to attract a larger following.
Focusing on what makes your shop unique is the key to Etsy success. At GMS, we believe that every good marketing campaign should emphasize what sets your business apart from the rest. Our programs are designed to highlight your brand’s strengths through effective online brand management.