Is your website sticky? No, I am not talking about some congealed leftover pancake syrup that fell onto your laptop keys (not that I would know). Rather I am referring to the hip term we nerds experts use in the marketing world to explain the ability a site has to keep the readers coming back. Return visitors is what it is really all about, right? We want our customers to continue to frequent our sites to learn about new products or services offered while building brand loyalty and awareness. If your website isn’t as sticky as it could be, here are some ways to keep the customers coming back for more:
Easy to Navigate
Customers want to find the information they need easily. Use a clean, simplistic approach to website design to enhance the customer experience making them able to locate the products and services they want. Visitors are less likely to return to a site that they find hard to navigate through.
Offers Informative Content
People like to become “experts” especially when they can do it from the comforts of their own home. Indulge them be offering informative blog posts, articles, and content that are relevant to your industry. They will feel more empowered in their understanding and will keep returning to learn more.
Interacts with the Reader
Make sure your online home allows the reader to interact with you or others. Customers increasingly prefer a site that provides for two-way communication. A blog where they can leave a comment or a user forum are both great options.
Provides Current Content
Nothing fares worse for a company’s website than outdated information. It leads to distrust on behalf of the consumer and a lack of interest in the content. Keep product offerings, pricing information, and industry news current. A little effort will go a long way in the customer’s eyes.
Grand Marketing Solutions has proven experience designing, developing, and maintaining our client’s websites. Collaborating with our customers, we can provide the latest innovations in the industry. Whether you are looking to update an existing one or start from scratch, our team can create a site that keeps your customer engaged and returning for more.
by Katie Zurawski