Back in November 2016, Google announced that it would be implementing a Mobile First indexing change. It was a clear step in the trend of mobile design search rankings as Google’s algorithms changed from evaluating website design to mobile effectiveness. This news ushered in a wave of businesses scrambling to make their sites more mobile-friendly.
The best place to begin when creating a more mobile-friendly design is by looking at how your website is structured. Do you have both desktop-based and mobile-based sites? If so, your current Google rankings could be affected especially if the content varies. Those missing content on their mobile site could also lose traffic as they are less able to be found online. If you do have different sites, start by verifying your mobile site with the Google Search Console. Mobile-responsive sites though do not need to be re-verified. You can then consider how to make your desktop site more mobile-friendly.
You will also want to consider your title tags. While a longer title tag may be sufficient for those reading from a laptop, a much shorter one is necessary when designing your site to be Mobile First. Google will begin rewriting or truncating those titles which are over 70 characters. Keep your title tags short and sweet for the best impact.
While this Google change is impactful, it doesn’t mean that your desktop version needs to be thrown out the window. What it does mean is that your business should at least be considering how Mobile First your website is. To make your site more mobile-friendly, partner with an expert marketing firm like Grand Marketing Solutions for help. We assist our clients is designing websites which not only drive traffic but also rank well with search engines like Google. Contact us to learn more about our mobile-responsive design services or to schedule a consultation.