Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, generic headers may seem like a safe bet but often lead to lack luster results. Take a step out of the norm to create a header that is unique to your business.
To be effective, your website header should be different from your logo. While your logo can and should be included in your header, it should not be used in replacement of a specifically-crafted banner for your site. Along with your logo, a good website header should include images and text that reflect who you are and what your company stands for.
Don’t forget to use that great website header elsewhere too. Strengthening your company’s brand, the header can also be helpful when included on a related blog or other sub-sites. It should not though be used for letterhead or print advertisement. Your logo is still the best alternative for these types of marketing materials.
Creating the perfect website header for your site starts with partnering with the right graphic design team. At GMS, we have an experienced, knowledgeable staff of in-house designers ready to create designs unique to your brand. Taking into consideration what your company is all about, we help you use these images to reach customers on every level.