Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, it is best to keep the questions simple and few.
Ask yourself these three questions to define who your audience is:
1. What are the demographics of my audience?
The best place to start is with the basic demographic information on your targets. Sex, age, and marital status are all essential components which act as a launching point guiding the rest of your questions. There may be a blend of two or three different types of profiles within a larger group that would meet your defining criteria.
2. What problems do my audience face?
People seek companies which solve a problem for them. It is important for you to discover more about not only what defines your audience but also the problems which they face. What are the biggest needs your target audience? Where do they go online to solve their common complaints? By answering these questions, you are more able to determine the places where you can find and reach them.
3. What is my target audience’s lifestyle?
Where does your audience hang out What type of activities do they enjoy? Where do they spend their time online? Finding the answers to these lifestyle questions can help you develop a clear strategy for tapping into your unique audience. It prevents you from meandering needlessly through marketing endeavors which don’t reach your intended target.
Once your target audience is identified, you are able to begin the process of developing smart marketing strategies for your unique customer. Consider partnering with a team such as Grand Marketing Solutions to give your campaign a jumpstart. We can help define and manage all of your website and social marketing needs. As a foremost marketing firm in the Chicago area, we have helped countless businesses achieve greater success through strategic marketing planning.