Here’s the scenario — You spend hours creating a new blog post. It is a perfect blend of great content, stellar pictures, and even a catchy title. You know this one will get a lot of attention. You dutifully go to your Facebook account and post it with pride. You wait and watch for the “likes” and “shares” to start filling your notifications. But what actually happens: nothing. You check back an hour later sure that your status update has now reached its full potential and spreading like wildfire. Yet all you hear are crickets. We have all been there before: Facebook failure. Here are some reasons why your Facebook posts may be getting ignored.
Poor Post Timing Pay careful attention to when you post your content. Aim to consistently share them when your target audience is most likely to be perusing the site. According to Forbes, the best time of the week to post is Thursday at 3 pm. Also any times between 1 pm and 3 pm midweek seem to experience a spike in traffic.
Your Content is too Lengthy People don’t go to Facebook to read a novel. They go there for quick content and a lot of it. In fact, few people read posts past the first couple sentences (and some even the first couple words). Make sure your posts are straightforward and short. Including an image with additional information such as a flyer can also help grab and keep others’ attention.
Your Post lacks Purpose While not every post you add to your profile needs a specific call-to-action, most should. Make sure your content has a clear purpose. Use links to make visiting your website easy. Include hashtags if you want others to spread the news. And don’t forget to simply tell people what you would like them to do.
Are you being as effective as you could be with your Facebook posts? Or is your brand being ignored on this popular site? When partnering with GMS, you will receive social media services tailored to your unique objectives. Our marketing experts take into consideration many factors including industry demands and target audience needs as well as your specific goals to attract the attention your brand deserves.