While some may find hashtags slightly annoying, I have an odd affection for these little nuggets of goodness and, if you are looking to grow your company’s brand, you should too! There are a lot of useful applications for hashtags and they can be found on all the major social media sites from Facebook to Instagram. Harnessing the power of the hashtag can be a powerful tool to strengthening your company’s online visibility.
Here are three hashtag types that rock my marketing world:
Brand Hashtags – If you plan on using hashtags in your company’s marketing program, it is important to have a specific hashtag for your brand. This unique reference will allow you to interact with your customers while providing a way for others to share news and information about your business.
Product Hashtags – Have a new product or promoting a service? Consider using product hashtags that include common phrases allowing those that are searching to find your website. Informing target customers on your latest offerings keeps them engaged with your business while increasing sales.
Campaign – This type of hashtag can create excitement around a current sales promotion or company and industry event. Allowing those that are participating to intermingle with each other, a campaign hashtag spotlights your event for all to see.
Here is a quick video about using hashtags:
No matter your online marketing preferences, Grand Marketing Solutions can assist with all of your social media campaigns. Keeping your brand on the customer’s radar, we use sound marketing practices to drive traffic to your website while creating buzz around your business.