How to Win at the Marketing Game

Is your small business winning at the marketing game? While it may not be your area of expertise, cultivating a strong marketing program is one of the best ways to boost your brand forward.

A good plan doesn\’t just happen by chance. It takes time and effort to tailor a program that fits your unique needs. But taking care of this singular task will lead to greater success than you ever thought possible.

Start winning at the marketing game with these smart strategies:

  • Create a Marketing Plan – Fail to plan and plan to fail. Marketing success doesn\’t just happen by chance. It requires thoughtful planning defining the smart ways to promote your brand and business. An effective plan will take into account your industry, your unique business platform and your objectives to craft a winning strategy.
  • Stay True to Your Brand\’s Mission – A good marketing plan will be hyper-focused on the brand\’s mission. Each piece of the program will enhance and support that message. When we implement programs that are contradictory to that vision we loose focus on what\’s most important.
  • Set Measurable Goals – You have probably heard it before but setting measurable goals is essential. They develop a sense of direction and accountability. Measurable goals help to define what you are striving for with each marketing step you take.
  • Do What Everyone Else is Doing… Plus More – There is nothing wrong with staying in step with your competitors. In fact keeping a close eye on their marketing strategies can provide insight into what direction you should be heading. Put what sets you apart from others is how you go above and beyond. What differentiates your business from the rest of the pack?

You should also consider other people that can help with your marketing goals. A professional marketing firm such as Grand Marketing Solutions can be an essential partner to help create that winning strategy. Using their expertise, they can create a program that is best suited for your small business needs.

Contact our team at Grand Marketing Solutions today to give your marketing program a jumpstart. We have experience working with businesses of all sizes and backgrounds. We are experts at creating winning strategies for brands at every stage of the game.

Contact us for more information or to schedule a consultation.

by Katie Zurawski

What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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