How to Win with Your New Logo Design

At some point, every business needs to design a logo. In fact, many businesses will change their logo multiple times over the years.  A logo is more than just a fancy picture that you can put on business cards.  It is an influential symbol that can strengthen your brand helping it build upon its legacy.

When it comes to creating that logo, there seems to be a million and one ways to go about it.  Choosing the graphics, the color, the font and the layout can be overwhelming especially if graphic design is not your area of expertise.  But, once perfected, your logo can be a powerful tool you can use for years to come.

 

Here are some tips for designing the perfect logo:

  • The best logos are memorable and enduring.  Accomplishing both is never easy but achievable with the right team on your side.  The logo should represent your brand while also appealing to people from a wide array of backgrounds.
  • Carefully consider the colors you use.  Color choices have a greater impact than we can ever imagine.  Use the wrong color scheme and you could turn off potential customers.  The right one can help propel your brand to the next level.
  •  Think about the long-term sustainability of your logo.  It\’s tempting to fall into the trap of a cliché type logo.  Keeping up with current trends is never a good way to approach the crafting of your design.
  • Keep your logo simple.  Some of the most effective logos throughout history have also been the least complicated ones.  Create a big impact with a small punch.

 

Seeking Professional Help

When it comes to your unique logo design don\’t trust your brand\’s image to just anyone.  While it may be tempting to use some automated online logo generator, they are rarely effective.  A professional graphic design team such as Grand Marketing Solutions can offer the custom look your logo needs to be successful. Our team takes time to work with each client to create the branding materials perfect for their unique needs.  Like the saying goes “You get what you pay for.”  This holds true for many things in business including who you trust to design your business\’ logo.

Whether creating one from scratch or changing your existing one, the process of designing a new logo can be intimidating.  Partnering with a professional team such as Grand Marketing Solutions will ensure you take the right steps to create the perfect design.  From selecting colors and fonts to spacing and layout, we make sure each element is right on point. 
Contact us for more information or to schedule a consultation.

by Katie Zurawski

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    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
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    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
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