Winning the Balancing Act between Quality Content & Consistent Posting

Which is more important: a great, expertly-written article or posting on your site regularly? The answer is both. Without interesting topics, visitors become bored and disengaged. Posting infrequently or sporadically makes them less likely to frequent your site on a regular basis. Having a consistent message with quality, well-written content can help further your brand while gaining a larger reader base.

Here are some tips for writing quality content while consistently posting:
• Have a process. One of the best ways to generate content while following a strict timeline is by creating a process to your writing. This could mean having a specific place and time to write or using the same planner to map out your ideas. The goal is to automate the task leaving you more room for brainstorming and curation.
• Don\’t force yourself to write a post a day. If you find it difficult to produce quality articles daily, space your posts out bi-weekly or weekly. This is still often enough to give readers a reason to visit your site while offering your mind (and fingers) a much-needed break.
• Ask readers what they would like to read about. Sometimes writers forget to tailor posts to their specific audience. If you feel “out of touch”, take the time to research the subjects your visitors would like to learn more about.
• Keep track of good ideas. Great articles topics can come at any time. Maybe you are researching another subject and find an interesting article or new story. Or your creative juices start flowing and you become bombarded with post titles that seem to just pop into your head. Don\’t rely on your memory to recall them. When a great idea for a post comes along, write it down!

At GMS, we know how important quality content can be to a business\’ overall online marketing campaign. To assist our clients in this endeavor, we offer expertly curated articles tailored to their unique goals and objectives. Keeping your message consistent while growing the brand, our writing team is here to help.

Contact us for more information or to schedule a consultation

by Katie Zurawski

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