What to Do When You’re Tired of Managing Your Social Media

If you manage your company’s social media profiles, you already know how tedious and draining the job can be. It seems like at every moment there is something that needs to be uploaded, posted or commented on. One aspect of this marketing platform that makes its management even more challenging is that it’s essentially a 24-hour operation. At every waking moment of the day someone is browsing these sites waiting to discover your brand.

Because of its constant demand many people get burnt out trying to manage their own social media profiles. They simply tire of trying to keep. At this point, they either throw in the towel and disengage completely or slowly fizzle out their efforts. Unfortunately neither of these are smart options or good ones for your brand.

If you begin to notice social media fatigue, try some of these strategies:

• Pare down how many social media sites you use and post to. Most small business owners are under the false impression that you need to cover all the sites and hit them hard. In reality, you just need a strong presence on a select few.
• Make posting easy by adding content from your website. It can be tiring to think of what to write. Give yourself a break and reintroduce your audience to some of the great content already on your website or blog.
• Post less frequently. You may be getting burnt out because you are simply doing too much. Look at your calendar and decide what needs to go including how much time is spent on your social media efforts. Rather than posting daily, post only a couple times a week.
• Hire a professional for the job. Face it, we aren’t all meant to do this type of work. If you find yourself constantly dreading the task maybe it is time to find someone else to do it. And why not a professional? Hire a well-established marketing team such as GMS to manage your social media program for you.

One of the worst things you can do is ditch your social media profiles altogether. Not only do they offer a way to engage with your audience, they also cultivate a sense of legitimacy and authority online. Social media should be a part of any good marketing plan. For assistance in keeping your program on the right track contact the team at Grand Marketing Solutions. We can help manage your profiles ensuring your business’ presence online. Our programs offer a comprehensive approach that encompasses what’s most important to you and your brand.

Contact us for more information or to schedule a consultation.

by Katie Zurawski