B2B marketers are a growing group, and they’re finding all kinds of new and modern ways to really up their marketing game. Below, you’ll find some exciting examples of B2B-ers leveraging Instagram – a platform designed for social engagement with photos and short video clips – in ways that are really making them shine.
Every single company out there utilizes graphics. Some of these graphics are retro, some are modern, and others are just plain whimsical and fun. The latter was proven highly effective with a single post to Instagram from the email marketing giant known as MailChimp. With the right hashtag and the perfect timing, the company was able to show off its playful side and generate quite a following!
HubSpot is known for its helpful, insightful, and educational posts that are well-researched and easy to read. They put these posts all across the internet, including on Facebook and, of course, on Instagram. A video the company put up back in 2017 showed all the different ways companies can help their employees find the right balance between their home and work life, and in turn, people applauded HubSpot for trying to make “work culture” better for people in the US and abroad.
Reddit isn’t exactly known for being incredibly helpful these days, especially since it tends to have a reputation for giving people a place to trash-talk. However, there’s another side of Reddit that many people didn’t see until the company created a heartwarming post on Instagram in 2015. They showed off their workplace values and told the world how they offered their employees a private screening of The Green Inferno.
Microsoft posted an image of Stephen Alvarez, a well-known NatGeo photographer, using the Microsoft Lumia smartphone to take pictures of the seven wonders of the world. Stephen jumped at the opportunity, and both he and Microsoft benefitted a great deal. Microsoft’s partnership with the photographer – and the photos that ensued – were a perfect example of using ingenuity to show the value of a product.
PayPal isn’t creating waves by posting regularly on Instagram; in this case, it’s all about the #hashtag. A couple of years ago, the online wallet giant started the #PayPalIt hashtag trend on Instagram, and it’s gained traction ever since. That simple hashtag has been used on thousands of posts, and though PayPal themselves started the whole thing, it’s the users that made it so successful. It’s perfect because PayPal didn’t have to solicit anything. It just put the hashtag out there and encouraged people to use it as they wanted.
Instagram isn’t the number one platform among business owners, but for B2B businesses, it’s invaluable. Whether it’s Reddit sharing their awesome work culture, PayPal starting a viral hashtag still in use today, or Microsoft bringing the platform some of the best pictures in the world – all taken from the Lumia smartphone – it’s clear that it’s possible to leverage Instagram for growth and for recognition.