Approach, Business Planning, Marketing, Strategize
You can never get too comfortable when it comes to your digital marketing strategy. The world of online promotion and marketing is always changing. One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy. Failing to keep up with the times leaves […]
READ MOREHave you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one […]
READ MOREContent Marketing, Marketing, Writing
Whether you have started writing a blog for your existing business or blogging is your business, it is one of the best ways to get more exposure online. And others make it seem so easy! Just write a few posts and the traffic starts flooding in. If only it was that simple. Today’s bloggers face […]
READ MOREMarketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Online visibility isn’t just for big business. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond. Many marketers will tell you that the only way to build a greater online impact is through […]
READ MOREEvery company needs at least a few great brand ambassadors. Champions for their business. Fortunately, one resource you already have can help your business accomplish that goal. With the right encouragement and guidance, your own employees can be best supporters of your brand. Cultivating a mind-sight of championing the brand begins with creating a welcoming […]
READ MOREApproach, Business Planning, Marketing
It is never too early to start budgeting your marketing dollars for the coming year. In fact, late summer is a great time to begin allocating your resources before the holiday season gets you too busy to plan. Working with Grand Marketing Solutions to create a well-balanced budget calendar is one of the best next […]
READ MOREFinding the secret combination to convert leads into actual customers can seem nearly impossible. Most businesses turn to increasing their traffic as a solution. While this may seem smart, growth is hardly noticed when we only try to get more eyes on our website. Real conversion takes more than just more visitors in the door. […]
READ MOREApproach, Marketing, Social Media Marketing
Facebook is a great platform for getting your business out to the public. In fact, most people expect a reputable business to have a Facebook page. But are you making the most of this popular site? One major task for any Facebook page manager is to create great posts. We want our posts to get […]
READ MOREApproach, Marketing, Results, ROI, Strategize
If you run a small business, you already know that every single penny counts when it comes to your expenses. But you also know that you need to spend some of your hard-earned cash to keep yourself growing. This especially rings true when we invest in our marketing campaigns. Marketing your brand is one of […]
READ MOREBrand Strategy, Business Planning, Marketing, Social Media Marketing, Strategize, Web Development
Has your marketing program been ignored for way too long? Or maybe you’re taking over another person’s marketing mess? Whatever the case, handling a mismanaged marketing program is no easy task. Here are some strategies to getting it back on track. Problem #1: The program lacked direction. How to fix it: If you don’t know […]
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